This website provides the ultimate guide to Meme's history. An Internet meme is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet. Some notable examples include posting a photo of people lying down in public places (called "planking") and uploading a short video of people dancing to the Harlem Shake.
A meme is "an idea, behavior, or style that spreads from person to person within a culture". An Internet meme may take the form of an image, hyperlink, video, website, or hashtag. It may be just a word or phrase, including an intentional misspelling. These small movements tend to spread from person to person via social networks, blogs, direct email, or news sources. They may relate to various existing Internet cultures or subcultures, often created or spread on various websites, or by Usenet boards and other such early-internet communications facilities. Fads and sensations tend to grow rapidly on the Internet, because the instant communication facilitates word-of-mouth transmission.
In the early days of the Internet, such content was primarily spread via email or Usenet discussion communities. Messageboards and newsgroups were also popular because they allowed a simple method for people to share information or memes with a diverse population of internet users in a short period. They encourage communication between people, and thus between meme sets, that do not normally come in contact. Furthermore, they actively promote meme-sharing within the messageboard or newsgroup population by asking for feedback, comments, opinions, etc. This format is what gave rise to early internet memes, like the Hampster Dance. Another factor in the increased meme transmission observed over the internet is its interactive nature. Print matter, radio, and television are all essentially passive experiences requiring the reader, listener, or viewer to perform all necessary cognitive processing; in contrast the social nature of the Internet allows phenomena to propagate more readily. Many phenomena are also spread via web search engines, internet forums, social networking services, social news sites, and video hosting services. Much of the Internet's ability to spread information is assisted from results found through search engines, which can allow users to find memes even with obscure information
An image macro meme is an Internet meme consisting of: Text, typically in the font Impact, centered at the top and bottom of the image. White text with a black border is typically used because it is easily readable on almost any background color, and an image to be placed behind the text. These are typically drawn from a set of "known images" that are understood by many Internet users, such as Bad Luck Brian. However, by using the aforementioned typographic style, any image can take on the context or aesthetic of an image macro.